Saving and sharing all things denim - a collection of threads documenting the history, current trends and future of denim. A place to spark inspiration and encourage the next generation of denim aficionados.
Denim is everywhere. Almost everyone has at least one pair of long loved jeans. They tell stories about the owner; the fit, the fade, every hole and repair a memory etched into the fabric itself.
Few materials have such a rich heritage and emotional connection with such a broad audience. From its beginnings in workwear to cowboys and counter culture adoption; the history is what got me hooked and the future is what fuels my interest today.
I’m passionate about sustainability and I love being mindful about how we create products and reduce our impact on the environment. By about making smart choices; from selecting the right fibres, choosing the best wash processes and fine tuning the design details. It’s all about getting that perfect fit and quality that will stand the test of time.
Threads: The Past, The Present & The Future
Threads: The Past, The Present & The Future
The Past: Denim’s Roots
Denim started as humble workwear, designed for durability and utility in the 19th century. From the rugged uniforms of miners to the rise of blue jeans as a cultural fashion staple, its evolution is steeped in history. This selection of articles dives into denim’s origins, iconic trends, and the craftsmanship that defined its early years.
The Present: Denim Today
Denim has become a universal wardrobe essential, constantly reinvented to suit modern tastes. From sustainable fabrics to cutting-edge washes and construction techniques, today’s denim reflects innovation and individuality. Explore the articles in this section to see how denim is still made and used today, continuing it’s iconic appeal.
The Future: What’s Next for Denim?
As denim looks to the future, the focus is on sustainability, new technologies, and bold reimaginings of classic designs. Emerging trends and innovative materials are shaping what denim could become in the years ahead. These articles explore the possibilities, offering a glimpse into where this timeless fabric is headed.
