Denim Archive
Saving and sharing all things denim. A collection of threads documenting the history, current trends and future of denim. A place to spark inspiration and encourage the next generation of denim aficionados.
“denim connects us.telling a story, of the lives it has lived. each pair perfectly and imperfectly unique.”
Denim is everywhere. Almost everyone has at least one pair of long loved jeans. They tell stories about the owner; the fit, the fade, every hole and repair a memory etched into the fabric itself.
Few materials have such a rich heritage and emotional connection with such a broad audience. From its beginnings in workwear to cowboys and counter culture adoption; the history is what got me hooked and the future is what fuels my interest today.
I'm passionate about sustainability, and I love being mindful about how we create products and reduce our impact on the environment. I'm all about making smart choices, from picking the right materials and fabrics to how we dye and finish our garments. It's all about getting that perfect fit and quality that'll stand the test of time.
Denim development starts from fibre and fabric selection.
Working closely with laundries to develop newness and interest, whilst focusing on sustainability.
Great fit is key to great denim. Looking at trends past and present keep denim both exciting and timless.